Manhattan Research offers syndicated consumer research studies focusing on consumer health, information seeking, use of online resources for health information, medication compliance, and more. Our U.S. and European research helps leading pharmaceutical companies identify and analyze the behavior, attitudes and demographics of the consumer population and understand how consumers manage their health and make treatment decisions relating to pharmacotherapy for their condition.

Manhattan Research specializes in understanding the unique characteristics of the allergy patient population, with research, statistics, and trends in topics such as use of online pharmaceutical information resources, impact of DTC advertising, motivation to seek treatment, allergy medication compliance, health information seeking along the treatment continuum, the role of pharmaceutical company trust, use of pharmaceutical corporate and Rx product websites, insurance coverage, demographics, market sizing and more.

Successful consumer marketing strategies require a keen understanding of the unique characteristics of each population. Manhattan Research helps companies answer the following questions:

Understanding Allergy Patients

• How many people suffer from allergies?

• What percent of patients who have been diagnosed with allergies take medication?

• Are allergy patients compliant with their treatment? How many doses do they typically miss?

• What is the demographic profile of the typical individual who has been diagnosed with allergies?

Pharmaceutical Information Seeking of Allergy Patients

• What percentage of allergy patients are online?

• How often does the average allergies patient use the Internet?

• Is the Internet used to research pharmaceutical products or allergy treatments?

• Which websites are patients visiting?

• Are allergy patients interested in compliance programs?

• Do patients talk to their doctor about treatment options as a result of ads they see in magazines, on television, or on the Internet?

• Are consumers visiting the Internet as a result of DTC advertisements?

• How do consumers choose between over-the-counter (OTC) allergy treatments vs. prescription allergy medication?

• Do rebate programs or loyalty reward programs improve compliance with allergy treatment?

• How long does the average allergy patient stay on therapy?
  Are allergies patients interested in disease management programs?